The sunk cost fallacy can also emerge when it comes to hanging onto purchases for longer than they best serve you. Let's say you took out a car loan for $40,000, ...

The sunk cost fallacy is the mindset of continuing with a decision just because of past investments, even when logic would say otherwise. It is a flawed process of thinking.

Some traders fall into the sunk cost fallacy by engaging in revenge trading. Traders in this state of mind may allocate an additional $200 into a trading strategy after losing $100.

Research on the sunk-cost fallacy has revealed dozens of examples of how people succumb to it, ranging from choices we make as individuals to the personnel decisions of NBA teams.

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However, he refuses to upgrade because he perceives a loss of $200,000 relative to the original price he paid of $1 million. Bob is committing the sunk cost fallacy by letting the original price ...

The sunk-cost fallacy isn't mentioned by name in a survey of parents recently released by LendingTree that finds 81 percent of them think what they've spend on their kids' activities -- sports or ...

The sunk-cost fallacy appears in contexts less mundane than wasted food or basketball tickets. You’ve invested several million dollars to develop a new product only to be scooped by your ...

Many people fall victim to the “sunk cost fallacy” at some point in their lives. Maybe you have stayed at an amusement park even though it was hot and crowded, or remained at a concert even ...

Everyone makes mistakes or suffers from bad luck from time to time. But too often, people dig their heels when the tide is shifting against them, rather than getting back on course — especially ...