Sunk cost fallacy involves continuing investments due to past costs, not future benefits. Recognize irrational holding by setting pre-determined exit points for investments. Regularly review ...

The Falcons made a mistake, the returns were not what they saw coming, and their only option now is to avoid the sunk-cost fallacy that many teams enter into when it comes to overpriced ...

How do you use sunk cost fallacy? "Once an investment in money, effort, or time has been made in an endeavor, people have a greater tendency to continue it." This is known as the sunk cost fallacy, ...