Switzerland is famous for its breathtaking landscapes and beautiful cities, but not all attractions are worth the hype ...

Switzerland is a dream destination packed with breathtaking views and charming cities! Wander through Lucerne’s historic streets, explore Interlaken’s adventure-filled landscapes, and witness ...

The ideal time for paragliding in Switzerland is spring and summers when weather conditions are perfect. Between April and ...

Martin Nydegger, CEO of Switzerland Tourism, said the ad is the first time Switzerland Tourism has targeted business travelers. The country hopes to capitalize on the rise in remote work and ...

Switzerland is undoubtedly one of Europe ... olive trees and citrus trees dotting the landscape. The main tourist attractions were in my sights in the towns of Bellinzona, Locarno, Ascona ...

Switzerland Tourism aims to improve the distribution of tourist flows, both seasonally and nationally. Where points of tension arise, the organisation believes it can resolve them through its ...

Switzerland Tourism recommends visiting Weisshorn, the highest peak in the Arosa region accessible by cable car – a memorable experience which offers breathtaking views of hundreds of mountain ...

Markus Berger of Switzerland Tourism says the strategy is not to focus solely on high-end guests, but to take a hard-headed look at the figures. Stays at Swiss five-star hotels make up around 8% ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has ...