The Mikrosplit was introduced by TAG Heuer in 1916, a stopwatch which could measure separate time intervals down to the 1/100th of a second simultaneously. Now, the new Monaco Split-Second Chronograph ...

Through its major partnership with Formula 1, TAG Heuer — the most universal brand in the LVMH Group's watchmaking portfolio, ...

It's about being "Designed to Win," the motto of Tag Heuer's latest brand campaigned unveiled Tuesday to coincide with the opening of Watches and Wonders here. For chief executive officer Antoine Pin, ...

Watches and Wonders 2025 is upon us ... and quirky designs, the new TAG Heuer Formula 1 is sure to be an instant hit. More importantly, in an industry with a tendency to take itself too seriously ...

All it lacked was a name. A swift revision saw the watch packaged as the debut product—and a commercial flag in the ground—of the new TAG Heuer, with the combined logo added to the dial and ...

Since TAG Heuer is a part of the LVMH group, it introduced new watches into the market during LVMH Watch Week, including timepieces that celebrate its title as the Formula 1 official timekeeper.

TAG Heuer’s return to Formula 1 as official timekeeper signals a bevy of new racing-inspired collections. We look at two.

The definitive roundup of every key release from Watches and Wonders Geneva, high-end horology's biggest party of 2025.

After the fans of the Swiss watch brand had asked for it for years, Tag Heuer revived its popular Formula 1 watches in May, ...

TAG Heuer has debuted its Spring/Summer 2025 Eyewear collection. Featuring three new eyewear lines, the collections include ...

Inspired by the racing livery of motorsport’s halcyon days, the Twin-Time teal blue iteration reveals a red-tipped GMT hand (a nod to Tag Heuer partisans who’ll recognise this reference from the ...

As Tag Heuer returns as official timekeeper, and IWC kits out Brad Pitt for F1, a look at the history of Formula 1 watches ...