A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...

B2B tech companies face increasing pressure to grow consistently and stand out in crowded markets. Traditional marketing and sales tactics are no longer sufficient. Growth requires a strategic mix of ...

Launching a tech product or service successfully requires more than just innovation. It demands a well-crafted Go-To-Market (GTM) plan that ensures your product reaches the right audience effectively.

During Reflect Festival 2025, the largest technology and entrepreneurship event in Eastern Europe, the Middle East, and North Africa, Olga Loktionova, PR Director at the creative agency CAPSBOLD, ...

This disconnect is expensive. Sales and marketing misalignment costs businesses 10% or more in revenue annually, per ZoomInfo. But there’s a new technology in the shed that marketers and sellers ...

While he started in a more technical role, he was also able to excel in research and development, sales, and marketing at Lotte, Dow Chemical, and Imerys. That comprehensive skillset and extensive ...

digiLED has welcomed Ross Noonan as its new technical marketing and training manager, adding further expertise to its ...

Generative artificial intelligence (gen AI) seems to offer endless possibilities for sales and marketing. It can help ...

We are living in a revolutionary time of scientific change and innovation in pharma marketing – and the opportunities ... favoured by start-ups and tech giants. Lauren Robertson, global project ...

While he started in a more technical role, he was also able to excel in research and development, sales, and marketing at Lotte, Dow Chemical, and Imerys. That comprehensive skillset and extensive ...