Many online marketing trends are just that — trends. They rise, they fade, they die. It’s one of the most frustrating things about marketing. You spend all this money and invest all this time ...

The following seven steps are based on the collective wisdom of the great marketing masters that appear in such classic books as Ogilvy on Advertising and Tested Advertising Methods.

From foam rollers to headbands, heatless curlers are going viral across social media. But which one works the best?

His 1974 book, Tested Advertising Methods, began with a foreword by David Ogilvy, another ad legend, who stated that Caples’ principles of writing copy taught Mr. Ogilvy what he needed to know ...

It looks like Intraceuticals may also have to fix a few wrinkles in its testing procedures before it makes further advertising claims. [View source.] ...

A/B testing is a method for comparing the performance of two communications in a statistically significant manner. Applied to healthcare marketing, the items that can be compared are diverse ...

Caples was an early champion of testing and his book, “Tested Advertising Methods,” added an element of science to selling. The book is still in print and continues to draw raves from Amazon ...