Content marketing is the current method of choice for most marketers. According to the Content Marketing Institute , 88% of B2Bs and 76% of B2C organizations are using content marketing.

Record-breaking sales, mind-blowing revenues, and highest ever purchase rate per minute, makes this holiday season the most lucrative time for ecommerce businesses across the world. With this ...

The great marketing masters, ... steps are based on the collective wisdom of the great marketing masters that appear in such classic books as Ogilvy on Advertising and Tested Advertising Methods.

John Caples, a VP at BBDO in the 1960’s and 1970s, created some of America’s most famous long-copy ads. His 1974 book, Tested Advertising Methods, began with a foreword by David Ogilvy ...