Some brains are subtracting blue "light" while others are subtracting yellowy gold tones. In the case of the blue dress, the brain is trying to subtract the colour bias caused by the light source.

Depending on whom you ask, this dress might be black and blue or white and gold. The illusion captured the attention of the entire internet in February 2015.

Sorry white and gold people, 'the dress' is actually blue and black. There is a definitive answer to the color question. The retailer of the dress, Roman Originals, confirmed that the dress is ...

Entertainment; The dress: White and gold, or blue and black? There's only one clear answer. Published: ; Feb. 27, 2015, 10:25 a.m.

You either saw — with zero hint of variability — the dress as black and blue, or white and gold. There was no ambiguity. Only a baffling sense of indignation: How could anyone see it differently?

Bleasdale wanted to know if the blue and black dress was okay to wear to Grace’s wedding. However, Grace didn’t see a blue and black dress — she saw white and gold.

WASHINGTON — It was a debate that captured the internet's attention and caused division worldwide: "The dress." Was it white and gold or black and blue? The infamous photo posted on Tumblr in February ...

The famous dress has been revealed to be black and blue, but sellers might have good news for those who see it in gold and white. The £50 ($77) lace creation sparked fierce debate over its hues.

Millions joined in on the viral debate about the color of this $77 lace dress, made by British retailer Roman Originals.Some saw it as blue and black while others saw it as white and gold.

Ten years after a photo of a blue-and-black or white-and-gold dress tore the internet apart, Jenna Bush Hager wore the dress herself Thursday on the “Today” show.

Ten years later, white and gold continues to lead in the original Buzzfeed poll with 2.5 million votes, while blue and black has 1.2 million votes — despite that being the actual colors of "the ...