Contemporary art isn't easy, and the new museum's creators wanted first-time visitors to feel welcome. So The Broad's guards act as friendly ambassadors — ready to engage with visitors about the ...

The Broad won’t admit more than 400 visitors an hour — for a maximum of 4,000 a day, which would be astronomical for a museum of contemporary art. “It isn’t much fun to be in an ...

The art—the ostensible main event of the museum—hasn’t yielded positive reviews, despite the museum’s housing one of the most anticipated private collections of contemporary art. The Broad ...

Eli and Edythe Broad have been buying works for more than 40 years. They wanted a permanent home for their art — so they've established a museum where anyone can see it for free.

About half of the Broad’s 2,000 artworks have made their way from warehouses around the city, where they had been stored by museum founders Eli and Edythe Broad.

The Broad, LA’s latest museum, remakes the city’s art scene Originally published September 16, 2015 at 1:00 pm Updated September 17, 2015 at 11:18 am Contemporary-art museum opens on Sept. 20 ...

A $100 million expansion of The Broad art museum breaks ground in downtown L.A. Edythe Broad, referring to her late husband Eli, said The Broad 'has succeeded beyond my and Eli's wildest dreams' ...

The Broad opened to the public on Sunday, Sept. 20 after five years of planning and construction. The museum shows off its impressive collection of postwar and contemporary art consisting of ...

LOS ANGELES — Scott Marvel Cassidy’s art makes viewers do a double take.