Media Lab is almost 30 years old, an offshoot of MIT’s architecture school that was founded in the mid-1980s amidst a flurry of interest in robotics within the design world.

Created by Richard The and Roon Kang for the Lab’s 25th anniversary in 2011, the spotlights were generated by an algorithm that could generate up to 40,000 permutations of the logo. The old MIT ...

An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards. It’s darn clever stuff. As ...