In 2020, a team of scientists at Purdue University developed the world’s whitest white — a paint color so white it could reflect 98.1% of the sunlight that hits it. That paint formula was ...

While the paint is officially the world’s whitest, it isn’t blindingly so because it scatters light, Dr. Ruan said. It doesn’t look all that different from white paint from the hardware store.

The world’s whitest paint previously required a layer 0.4 millimeters thick to achieve sub-ambient radiant cooling. A new thinner, lighter formulation can work just as well at just 0.15 ...

The whitest paint in the world has been created in a lab at Purdue University, a paint so white that it could eventually reduce or even eliminate the need for air conditioning, scientists say. The ...