Born as a critique of capitalism, the Nosferatu-core reflects the paradox of the goth revival, commercialized by the very digital platforms that embody unbridled consumerism.

A new generation has grown enamored with classic symbols of wealth—navy blazers and cable-knit sweaters, JFK Jr. and ‘The ...

While Pretty Little Thing claims this rebrand is all about "elevated fashion essentials", many on TikTok are calling BS.

TikTok is currently a key opinion leader in shaping micro trends, which is directly impacting how people shop for jewelry and ...