Apple CEO Tim Cook spent the weekend in New Orleans, Louisiana, which is where Super Bowl LIX was held on Sunday. Cook visited several locations

Despite being one of the richest and most powerful men in the world, Tim Cook was not immediately recognizable by patrons of a local New Orleans

Apple CEO Tim Cook was seen making the rounds yesterday in New Orleans, where the Super Bowl LIX matchup between the Kansas City Chiefs and the Philadelphia Eagles is being played today. Accompanying him for at least some of that time has been fellow Apple senior VP of services Eddy Cue.

A viral video captures Apple CEO Tim Cook dining in New Orleans, unnoticed and dressed casually, alongside NFL player Odell Beckham Jr. Social media users praised his low-key presence.

A user who posted this video on social media wrote, “Apple CEO Tim Cook and Odell Beckham eat Po’boys at local New Orleans restaurant in New Orleans? Would you have recognised Tim Cook?" ALSO SEE: Xiaomi 15 Ultra Expected To Debut This Month: Expected Features And India Pricing Several users commented on this viral video.

During Apple's earnings call, CEO Tim Cook praised the Chinese AI startup DeepSeek for its innovative AI models improving efficiency by reducing costs