Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire ...

In the golden era of Britpop, Oasis had a strong visual identity that might have appeared simple but was carefully considered ...

Zaheer Dodhia, CEO of Logo Design, is an entrepreneur who’s launched multiple startups including ZillionDesigns, 2ndBazaar, and PCStore.

Dynamic turnkey, Design + Build firm has launched a new brand identity, marking a new chapter for the business under the name ...

Zaheer Dodhia, CEO of Logo Design, is an entrepreneur who’s launched multiple startups including ZillionDesigns, 2ndBazaar, and PCStore.

Fans of Ms. Philo, who led Celine from 2008 to 2018, still refer to Peter Miles’s design of the “old Celine” logo — which the brand’s current creative director, Hedi Slimane, famously ...

Think before you design your brand's logo: How marketers can capitalize on the power of perception to influence beliefs about brand performance. American Marketing Association. Journal ...

After all, the brand has only updated its logo six times over the past 125 years. “At PepsiCo, we design our brands to tell a compelling and holistic story,” Mauro Porcini, SVP & Chief Design ...

The free, ad-supported streaming service’s new brand identity was developed in partnership with London design consultancy DixonBaxi. The new logo and sonic brand will begin rolling out across ...

Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.