Toto's redesigned Washlets and Washlet Plus systems clean more thoroughly and look better. Toto. This year, the company is upgrading its entry-level Washlet C2 and slightly fancier Washlet C5 models.

By Robert Mader, CONTRACTOR Staff NEW YORK Toto's advertising campaign for its Washlet bidet seat has proven to be too avant garde for Times Square. Toto announced its "Clean is Happy " ad campaign at ...

The Toto Washlet turned 40 in June 2020. When the bidet toilet seat was first released, consumers were skeptical about the concept of “washing not wiping”, but a 1982 television commercial ...

New York Toto's held its first annual Clean is Happy Day promotion for its Washlet bidet toilet seat in Manhattan in mid-August. At its Clean is Happy canopy in Times Square, Toto demonstrated the ...

In terms of the Toto Washlet, it took until 1998, or 18 years, to sell 10 million units. But its popularity spread much more quickly after that, achieving the 40-million mark on its thirty-fifth ...

But for the company that has sold over 30 million high-tech toilets, commonly known as Washlets, global lavatory domination remains elusive, especially among shy US consumers. "It's because of the ...