Trends can make or break a brand. One viral post can put a business in front of millions overnight. But as quickly as the views rise, they can fall.

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on the ...

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its evolution,” ...

Social-media giant TikTok has released its annual report predicting the biggest marketing trends for brands in 2025. The TikTok What's Next 2025 Trend Report has looked into emerging behaviors and ...

AUSTIN (KXAN) — The city of Austin has rebranded. At a press conference on Thursday morning, Austin City Manager T.C. Broadnax unveiled a new brand logo for the city, which he said is the first in the ...

Cracker Barrel has been creating headlines ever since it was criticized for the new logo on August 21, 2025. According to NBC News, the criticism emerged from the removal of the man leaning against a ...

The 2025 Sprout Social Index reveals social media's dominance in trend awareness, emphasizing authenticity over trend-chasing for brand success. The 2025 Sprout Social Index™ reveals that social media ...

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people ...