First described by 19th-century psychoanalyst Carl Jung, personality archetypes are best described as a collection of ...

We have psychologist Carl Jung to thank for the 12 brand archetypes: he developed a theory that we’re all hardwired to recognize and react to distinctive personality traits.

The 12 archetypes are universally recognized characters that embody distinct sets of traits, ... Apple’s sleek, cutting-edge product design embodies the Creator archetype.

Archetypes are similar to templates of universally known characters. Here are the 12 most common character archetypes and what you should know about them.

New York gallery R & Company has curated collectible design work by 55 contemporary artists and designers based throughout the United States.