Furthermore, many online companies think they are pursuing co-branding when in fact they are pursuing strategic partnerships. Partnerships, which have different goals than co-brands, are a way of ...

One excellent example that illustrates the cross-cultural reach of great branding and design is Singapore's Wanderlust Hotel. The brainchild of serial hotelier Loh Lik Peng, the Wanderlust is less a ...

Most companies use some aspect of online or internet branding in today’s marketplace – with prominent examples such as CoinDesk building a brand off their online reputation. 7. No-Brand Branding ...

The CASSIES (Canadian Advertising Success Stories) have now been published on warc.com. There were some brilliant campaigns but if you only have time to read a few I highly recommend the following.