Types of friction There isn’t a manual that will show you where to add friction to your onboarding flow and growth funnel. Instead, this process involves exhaustive testing to perfect.

Let’s analyze these types of friction further. ORGANIZATIONAL FRICTION: PEOPLE PROBLEMS. Organizational friction exists between departments, teams, and individuals.

Friction exists because most surfaces really look like this under a microscope. Note the hills, the crests and the valleys. These are called asperities, or material deformations. They occur on ...