Under Armour has been trying for years to better serve the women's apparel market. When we visited one of its stores, we found that despite its best efforts, the brand is still falling short in ...

Under Armour dropped $15 million on the female empowerment campaign, as part of its ongoing attempt to make its women's business even larger than its men's business.

Under Armour—whose annual net revenue (including both its men’s and women’s lines) is around $2 billion but makes only about 30% of its sales to women—wants to capture part of Lululemon ...

Under Armour is hoping the investments will grow its women's segment, which generated about $600 million last year, to at least the size of its core men's business. The company's total revenue in ...

Under Armour reached $1 billion in women’s sales in 2016 out of $4.8 billion total revenues. But while the company called the $1 billion figure a “milestone,” the share has stayed mostly ...

Less than 25% of Under Armour sales are women’s wear. Here’s how its new CEO plans to double that. The first woman to run any major U.S. sports brand says taking risks and reverse mentoring ...

Under Armour aims to focus on more women oriented and footwear products; Apparel retailer Under Armour ( UA), has unveiled new products that are going to be marketed in 2013.

Activewear powerhouse Under Armour has unveiled the second generation of its women's basketball shoe, another monumental step in the Baltimore-based company's efforts to fuse innovation with ...

Under Armour believes its women’s division has the potential to be larger than its men’s. It currently accounts for 30 per cent of the business and the company hopes to £1bn (£612m) by 2016. The ...

Under Armour is telling women “you’re more than a pretty face.” The athletic brand is celebrating International Women’s Day with a new campaign spot, released last night on the Under Armour Women ...

The UA HOVR Breakthru is a thoroughly researched women's basketball shoe announced today by Dick's Sporting Goods (DKS 3.54%) and Under Armour (UA 2.41%) (UAA 0.88%), the two companies teaming up ...