Today, he writes about something that bothered Steve Jobs for a long time: the problem of the upside down Apple logo. Sometimes, even the science and studies can be wrong.

Those new to the cult of Mac may not realize it, but there once was a time when that iconic logo that shines from the top of Apple notebooks used to be positioned, well, upside down. Anyone gazing ...

Don't flip out when you see McDonald's golden arches Thursday. They've been flipped. In honor of International Women's Day, the fast food giant is turning its iconic golden arches upside down on ...

McDonald's flipped its golden arches upside down at a location in Lynwood, California, in honor of International Women's Day on Thursday.; The fast-food giant also turned its logo up on Facebook ...

As if the Cubs need more to go wrong this season, the "U" in the team's logo near their clubhouse was turned upside down Wednesday.

McDonald’s has flipped their logo upside down in honor of International Women’s Day, March 8, but Twitter users are chastising the fast-food giant for not doing more.