The sum of your icon, title and screenshots must be consistent and targeted Think about this — if you have a travel app that is advertising ski packages in the middle of summer, there is ...

Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites.

6 Types of User Behavior to Track on Your Website & the Tools to Do It; Core Web Vitals: A Complete Guide; Image Credits. Screenshots taken by author, July 2021. Category Marketing Analytics.