Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

Evaluating a company's worth can be challenging when there are many components to factor in, but long-term investors must be able to understand how to assess the worth of a company before investing in ...

If your brand isn’t reaching your audience at a visceral level, you’re leaving value on the table. Clever headlines and pretty pictures are not enough. You have to connect meaningfully with people.

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

In times of budget pressure, law firms are challenged to do more with less—especially when it comes to lawyer development. A study released in 2023 by ALM and The Tilt Institute titled “The Expanding ...

When it comes to a business's asset, there must be a meeting of the minds for a property sale to take place. The value a buyer applies to an item can vastly differ from the value a seller or lender ...

Some investors compare intrinsic value with market value to assess whether an asset is overvalued, undervalued, or fairly priced. Intrinsic value estimates an asset's true worth based on performance, ...