B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

If your brand isn’t reaching your audience at a visceral level, you’re leaving value on the table. Clever headlines and pretty pictures are not enough. You have to connect meaningfully with people.

For owners of manufacturing companies, the evolving tax and financing landscape is creating new considerations for how to ...

Applebee’s and IHOP are making sales and traffic gains after the company emphasized both brand’s low-price menu items this ...

The home-based care industry is increasingly pursuing value-based reimbursement models, but that transition demands fresh ...