A: The Business Model Canvas (BMC) is an entrepreneurial tool that enables you to visualize, design and reinvent your business model. It was developed by Swiss theorist and author Alexander ...

By strategically aligning your employee value proposition with each stage of the employee life cycle, you can significantly enhance employee engagement, morale and, ultimately, retention rates.

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

A gripping value proposition is important to a business at any stage, but never more so than at the start. In any new business venture, you are trying to motivate the most apathetic type of person ...

As best you can, quantify your value proposition. If you can fix a customer’s car in 45 minutes (and the competitor takes half a day), use your speediness in your marketing material. 5.

While it can be tricky, doing this work doesn’t have to be hard. Here are three simple steps to define your personal value proposition, plus some ideas on how to take action.