Vanderbilt unveiled a new logos and seal for athletics and the university on Tuesday, marking its first brand redesign since 2003.. According to a university release, the new logos will be phased ...

These questions weren’t answered by Vanderbilt’s rollout this week of a new primary logo – for the university and its athletics program – to supplant the iconic “Star V” for which the ...

Both the university and athletic departments will use the same logo. The new letter-V logo holds similarities those used in 1984-85 as well as from 1991 through 1998 . (Photo: Vanderbilt Athletics) ...

Once again, Vanderbilt athletics needs rescuing from its own university's oblivious decisions. The latest: dumping the 'Star V' logo for athletics.

Vanderbilt vice chancellor for communications and marketing Steve Ertel and athletic director Candice Lee knew that there would be a strong reaction to the university changing its logos. If there ...