Earlier in February 2026, Boston Beer Company’s Sun Cruiser brand expanded its lineup with a nationwide launch of Blueberry Lemonade & Vodka, refreshed its all-lemonade variety packs, and introduced a ...

Surfside is defying America's alcohol slowdown, selling 11.1 million cases in 2025 as flavor innovation, sports deals and friendlier RTD laws fuel growth.

Sun Cruiser, a rapidly growing spirits-based brand from The Boston Beer Company, is expanding its product lineup with the introduction of Sun Cruiser Lemonade & Vodka. This new offering features four ...

A combination of bright blueberry flavor with touches of lemon peel and rich mixed berry, Blueberry Lemonade & Vodka delivers a deliciously refreshing, easy-drinking taste built for anytime sipping.

Wine and beer haven’t quite gone bust, but sales have declined in the last couple of years. Other adult-beverage categories have taken a sip out of some of the sales, but Americans are also drinking ...

Beer giant Natural "Natty" Light (BUD) has introduced flavored vodka. Yes, you read that right. The brand, owned by Anheuser-Busch and best known for its reduced-calorie beer, launched the new product ...

Boston Beer Company revealed two new flavors for Sun Cruiser, as they showed off the new Lemonade & Vodka flavors. Adding to the number of specialty flavors we're seeing crop up from multiple ...

Boston Beer Company (NYSE:SAM) is seeing success with its fourth major brand that rolled out nationally this year. Notably, Sun Cruiser has become the number one ready-to-drink tea and lemonade brand ...

ASHEVILLE - Nix the martini shaker: A new, local, ready-to-drink cocktail brand is coming to take the pressure of bartending off imbibers. Devil’s Foot Beverage has mastered the art of natural craft ...