If the we have learned anything from Google, or Alphabet in the last few days its that they are not afraid of change. Whether it be corporate structure or logos, nothing is safe.

The new Alphabet logo adds a level of maturity to the organization. “With this new branding the age is moving from adolescence into young adulthood,” says design critic Steven Heller.

In The Google Tracker, we wondered if all the Alphabet companies with "Google" branding would end up getting renamed, and Google X is merely the latest division to drop "Google" once it left Google.