The Weather Channel has created a new branding technique for its re-launched iPad app called “Branded Backgrounds,” and Volvo Cars will be the first marketer to utilize it in a campaign that ...

The Weather Channel is under new ownership. Entertainment Studios Inc., an independent movie and TV producer and distributor, said Thursday it's acquired the channel's parent company, Weather Group.

MOLINE, Ill. — On May 2, the Weather Channel celebrated its 40th birthday. Its very first broadcast debuted in 1982 with Bruce Edwards and Andre Bernier, making the channel the first 24-hour ...

The executives at the company that owns cable’s venerable Weather Channel know they have a popular service. The network has been around since 1982. Now they hope lightning will strike twice.

After 23 years, The Weather Channel announced that Weatherscan will be shutting down permanently on or before December 9. But a group of die-hard fans will not let it go quietly into the night.