Discover how predictive and prescriptive analytics, powered by real-time web scraping, are reshaping decision-making in ...

You can't do business without a Web site these days. But how much business is your Web site actually doing? There are several Web analytics products that will try to tell you just what's up with your ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Businesses today have access to more data than ever before. When used properly, businesses can create compelling competitive advantages through their use of this data. Today, we’re going to take a ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...