The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

1994: Wired.com, then known as HotWired, invents the web banner ad. Go ahead, blame us. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now ...

The first banner ads – those rectangular ads at the top of a web page – looked innocent enough. They made their debut on HotWired, the web offshoot of Wired magazine, in October 1994.

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

AdParlor, one of the most experienced global providers of social and video advertising technology, today released an update to its highly-popular Ad Mockup Generator, which is used by more than ...

The four men responsible for creating the Web's first banner ads admit their invention has ruined Internet marketing and the online experience.

Since the public launch of AdParlor's redesigned Ad Mockup Generator -- a free tool to preview ads on Facebook, Instagram and Twitter -- AdParlor has seen incredible success. In just 100 days, it has ...

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included ...

McDonald's is generating lots of buzz today after it used an iPhone 8 mockup in an ad promoting its mymacca's mobile ordering app in Australia.

The New York Times is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats.

The Ad Mockup Generator is part of AdParlor's larger mission to engineer innovative solutions like real-time, trigger-based advertising, and capabilities for emerging advertising platforms like ...