As the modern wedding has exploded into a multi-day event, a shift is underway for beauty and grooming trends. Brides and grooms alike are rethinking what it means to get ready for the big day, ...

This bride said “I don’t” to caked-on wedding cosmetics. A Tennessee woman’s decision to go makeup-free on her wedding day sent the internet into a tailspin. Earlier this week, Nashville-based ...

She said “I don’t” to her wedding day glam. A bride revealed that she washed off her professionally applied makeup just 20 minutes ahead of her first look in a scenario she called a “fever dream.” ...

It's a tale as old as time: Nothing sparks drama quite like a wedding. But usually, wedding drama is between family, or a bride and her bridesmaids or, in the worst-case scenario, the couples ...

You’re invited to your first Indian wedding, and you’re not quite sure what to wear. Dressing for the many vibrant functions of a multi-day Indian celebration can feel overwhelming—especially if ...

Arbitrators of ethics on the internet: We have another case on our hands. This time, it’s a debate over TikTok wedding makeup drama. Those few words together (weddings, makeup, TikTok) are bound to ...

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, nails and skincare for their big day, according to research from Pinterest.

The bridesmaid revealed she was open to wearing her hair in a bun, but the bride-to-be gave her an ultimatum Starr Bowenbank is the Style Editor at PEOPLE. She joined PEOPLE in 2025 after serving as a ...