Wendy’s logo is getting a makeover, losing its old-fashioned Western-style typeface and slogan: “old fashioned hamburgers.” Wendy, and her signature pigtails, are getting more real estate.

Wendy’s old-fashioned greed. April 2, 2018. Heidi Reinhold and Maria Silvestri report on the efforts by farmworkers to demand dignity and fair treatment from the fast-food chain Wendy's.

Wendy's is launching an Wednesday menu, arriving at the chain just in time for the premiere of the second season of the hit ...

A logo that says "Wendy's Old-Fashioned Hamburgers" below a red-haired girl with pigtails wearing a blue dress is at the top of the image. Below, the word "SuperBar" is in orange and red. "The ...

The Wendy's Old-Fashioned Hamburgers franchise that encompasses Colorado was born on a handshake. Rick Holland was in the construction business when he heard that the Columbus, Ohio-based comp… ...

Dave Thomas, the folksy founder of Wendy's Old-Fashioned Hamburgers who parlayed his taste for good food and friendly service and an innate knack for talking to people from their television sets ...

The full name he chose -- "Wendy's Old Fashioned Hamburgers" -- evoked nostalgia, and his choice of a young child to serve as a brand character was a long tradition in American branding.

COLUMBUS, OHIO — Wendy’s International Inc. is closing the restaurant where the nation’s third-largest hamburger chain began in 1969. The iconic restaurant, filled with memorabilia and ...

Dave Thomas was square and old-fashioned," an ad expert said when Thomas died.Although Thomas may have apologized for naming the chain after his daughter, Wendy Thomas-Morse appeared in a 2011 ...