The cognitive dissonance between the name and the color of Yellow's logo made us all question ourselves—and remember the brand.

Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

When it comes to fast food restaurant logos, the colors red and yellow show up again and again, but why are those particular colors so common?

Red is another color that is frequently paired with yellow in fast food company logos to instill desire. Red illustrates desire, power, and love.