Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. The event will take place ...

Eleven's marketing strategy becomes crystal clear every July 11, when millions of Americans willingly line up for free frozen ...

But there was one P where marketers still hold great power – the P of promotion. Nearly nine tenths of the total sample (88.7%) have control or influence over advertising and communications. This ...

Filmmaker Hansal Mehta criticized repetitive film promotions on X, questioning if they truly engage audiences or just create ...

Courtney Ott will lead Cinetic Marketing. Her promotion comes after news broke that longtime head Ryan Werner is leaving the company to take over as president of global cinema at Neon. Ott joined ...