A sales promotion can build product awareness, such as when a new product is introduced to the market or to create interest in a product in a competitive field.

A sales promotion is a program that is designed to increase the sales of a product or service in the short term. The focus of such a program is to stimulate customers to take a specific action ...

As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing is simplistic, especially when you segregate it into those 4 main parts.

Domino’s Pizza reported better-than-expected US same-store sales growth, driven by value promotions and new menu items.

Because sales promotions deal in tangible things, such as redeemed coupons or cash refunds and rebates, you can count those and see how many sales were a result of those promotions. Next, compare ...

In my travels many people ask me, "What is the value proposition for Sales and Operations Planning (S&OP)?" Based on the research that we do, my first answer is that the primary benefit is growth.

Buy two bars of soap and save $2 off the total price. These types of deals can make people spend more than they would without a promotion. The challenge for retailers is knowing how and when to offer ...