Here are four ways you can utilize social proof in your marketing.

Social proof, especially in business to business marketing, is important to show new prospects that others believe in your products and services.

This is where using social proof in your email marketing can be a powerful sales tactic. Luckily for companies — especially online retailers — they already possess a lot of content that can be used ...

Social proof is the symphony played out in the social sphere, with each endorsement, testimonial and review adding a note to the collective decision-making process.

The importance of social proof in marketing: Is your brand getting it right? Here are six strategies for using social proof to gain customers, build brand recognition, and boost sales.

Social proof is one of the most powerful growth drivers in marketing. It has become a critical success factor for effective marketers, and if you aren’t actively taking advantage of it, start now.

From FOMO and "liking," the more subtle ways we participate and relate to content online can be used for marketing to the psychology of your audience.