And you thought choosing a name for your small business was hard. It probably turned out to be merely a warm-up for undertaking a logo design - a process that is usually one part art, one part ...

A company's logo is one of the first things that a customer notices about a business, ... you need to look just as professional as they do. Advertisement. Article continues below this ad.

A Big Decision for a Small Business When I launched my company, I didn’t realize how tricky picking a logo would be. I just ...

As business owners and startup launchers, we need a logo to introduce ourselves to potential customers, clients and partners, make them a promise and show them what to expect. In short, logos are ...

The business is not yet mature, so no need for hyper-advanced branding. What you should do is check and double-check what your chosen name and logo mean in the markets in which you’ll be present ...

Don’t get me wrong: We still need logos, but it’s nonsense to make a logo the foundation of your brand. So let’s take some pressure off them, they really don’t need to work so hard.

Your Logo Isn’t Your Brand. If You Think You Need a New One, Do This First Chances are, what you really need is to do a better job of telling your story and making it real.

Giant Food Stores has unveiled a new name and logo. The chain of grocery stores is now called The Giant Company, and its logo is designed with oversized red letters, including a subtle leaf motif ...