Marc Tellier, chief executive of Yellow Media Inc., formerly Yellow Pages, shows the company's new logo at their head office Monday, March 22, 2010 in Montreal.

Investors have inverted the Yellow Pages logo for a new message. Gideon Spanier. Saturday 28 September 2013 00:17 BST. Comments. Your support helps us to tell the story. Read more. Support Now.

The real Yellow Pages logo has since been changed — but Linklater says that hasn't stopped the other index. "Beginning of March, an envelope drops on the mat. I open it up, and oh look — it's ...

Yellow Pages Logo Redesign Paradox - 03/25/2010. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more.