Apple today announced that the 6.7-inch iPhone 15 Pro Max starts at $1,199 in the U.S. with 256GB of storage. By comparison, the previous-generation iPhone 14 Pro Max started at $1,099 with 128GB ...

The iPhone 15 Pro Max starts at $1,199 for a 256GB capacity, the same cost as the 256GB capacity iPhone 12 Pro Max at launch. The 15 is also available in 512GB and 1TB capacities, priced at $1,399 ...

It now starts at 256GB, and £1,199 is the same price Apple charged for the 256GB iPhone 14 Pro Max. Apple has also reduced the price of all iPhone 15 models versus the iPhone 14.