A popular account on TikTok and Instagram stopped posting suddenly at the end of last year, hit by a lawsuit after garnering ...

Instagram dethroned TikTok as the app with the most downloads in 2023 as the China-owned video app faces scrutiny from US regulators, with some lawmakers warning it poses a security threat.

Instagram simply has more to offer, can help people build their brand, is perfect for photos and videos, and has the staying power that TikTok lacks. It will be fun to see if the predictions prove ...

The feature lets brands and creators share public, one-to-many messages to their followers. Bulletin boards are similar to Instagram's broadcast channels.

Unlike TikTok, Instagram has long been seen as a secure place on which to build a digital following. A year ago, when the researcher Valdovinos Kaye was interviewing TikTok creators for his book, ...

Instagram has rolled out a number of updates in recent days that appear to be aimed at attracting TikTok users while the short-video app’s future remains in limbo.And on Sunday, Instagram parent ...

Instagram’s highly anticipated Reels product launches today in more than 50 countries and is aiming to become one of TikTok’s biggest competitors. Instagram will have to convince people to ...

Instagram Engagement Rate Per Post: According to one report, the median engagement rate on Instagram is .43%, lower than TikTok, but higher than Facebook or Twitter. Content Discovery and Virality: 1.

Instagram may be taking on TikTok with a new app. The social media platform’s head Adam Mosseri told staff this week that they are considering the launch of a separate app for Reels, ...