News

Marshall Warkentin is bringing back the Easy Button, just in time for its 20th anniversary. Warkentin joined Staples from wholesaler US Foods seven years ago, after the Sycamore acquisition, to become ...
The Staples Easy Button is virtually useless in the real world — effectively just a desk toy. But its fictional counterpart, featured in the company’s commercials, envisions a idealized button ...
Few marketing tchotchkes have done as well as the Staples Easy Button: Sales of the $6.99 gadget passed the one million mark ten years ago. The iconic red button even shared the stage with ...
Redefining What “Easy” Means for the Modern Consumer and Workplace FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a ...
Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The office supply retailer based in Framingham, Massachusetts, announced the red button's comeback in a ...
Staples’ Super Bowl XXXIX commercial via Interpublic Group of Companies' McCann-Erickson New York shows how a fanciful "easy" button might simplify diaper changing, bronco busting and ...
The Staples Easy System lets business customers reorder products through a mobile app or its familiar red “easy” button outfitted with sensors, wireless networking and voice-response technology.
FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in ...
Few marketing tchotchkes have done as well as the Staples Easy Button: Sales of the $6.99 gadget passed the one million mark ten years ago. The iconic red button even shared the stage with President ...