Disney World at 50: It’s Super Bowl week, the time when NFL players want to say “I’m going to Disney World.” It started with quarterback Phil Simms in 1987.

Since 1987, the entertainment giant has regularly tapped top performers from the winning Super Bowl team to declare “I’m going to Disney World!” after the win.

Disney World Won’t Host Super Bowl Parade This Year. BY Ashley Carter Orange County. PUBLISHED 11:15 AM ET Feb. 05, 2021 PUBLISHED 11:15 AM EST Feb. 05, 2021. SHARE. ORANGE COUNTY, Fla.

Super Bowl XXI (aka Super Bowl 1987 or Super Bowl 21) was held in Pasadena, California, on Jan. 25, 1987. New York Giants quarterback Phil Simms celebrated at Disney World in Orlando.

One of the Super Bowl's most famous and long-established traditions has nothing do with football, let alone the NFL. Every year, the Super Bowl MVP proclaims "I'm going to Disney World!" to an ...

After earning Super Bowl MVP honors, he visited Walt Disney World with his wife, Tori, and daughter, Lily. Super Bowl LIII (2019) — MVP Julian Edelman and Tom Brady ...

"I'm going to go to Disney World!" he exclaimed. Simms later said he was paid $50,000 to say the line, which aired the next day in the first commercial of the legendary ad campaign.

Super Bowl XLVII MVP Joe Flacco rides with Mickey Mouse in a parade through the Magic Kingdom at Walt Disney World Resort, Feb. 4, 2013 in Lake Buena Vista, Fla.

The Super Bowl tradition of a player from the championship-winning team being named the big game’s most valuable player and proclaiming that they’re going to Disneyland or Disney World has ...

After winning his first Super Bowl championship, MVP and quarterback Patrick Mahomes declared he was going to Disney World. Super Bowl LIII (aka Super Bowl 2019 or Super Bowl 53) was held in ...

The "I'm going to Disney!" tradition didn't start until Super Bowl 21 in 1987. Twice in history there was no Disney theme park celebration in Orlando or Anaheim for the winning Super Bowl team.

Disney has shared on Instagram that they will indeed celebrate with the winner from this year's Super Bowl on Feb. 10 at Disney World. Related: How to use points to buy Disney tickets.