HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter — and that change over is now live.

The HBO Max streaming service officially returned to its original name on Wednesday, after the change was announced earlier this year.

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see “HBO Max” on the apps that formerly said “Max” across the streamer’s territories on July 9.

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

The Max era is over. After a much-criticized name change in 2023, the Max streaming service is officially returning to its original name of HBO Max. If that sounds a little confusing, here's what happened.

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out Wednesday, the company announced .

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s name.

After a five-year build-up, it was a short run for HBO Max's 1970s crime drama Duster, as HBO Max is not proceeding with a second season of the series

HBO Max just pulled the plug on its crime drama series that earned stellar reviews from critics on Rotten Tomatoes. Duster, which reunited Lost creator and producer J.J. Abrams and star Josh Holloway,

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

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