Butterfly focuses on consumers with a zillenial mindset, shifting from demographics to psychographics, as it introduces ...

Everest Brand Solutions is the new identity. Employees too have their own identity and a story to tell through their visiting cards. Read on to know what each of them has to say about their new ...

Two days ago I went to the unveiling of the new William E. Upjohn Wing of the Kelsey Museum of Archaeology where, among the ceramic cuneiform tablets, marble heads of conquerors, samples of honey mead ...

The most power­ful identi­ties are those that most accu­rately express the whole self. For example, the identity of an empowered self is that of a compe­tent, growth-oriented, moral, creative ...