Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

To receive the Vogue Business newsletter, sign up here. In 2023, overt logos are out and visual signatures — such as the inclusion of motifs or adoption of certain colours — are in. A sea change in ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Jaguar unleashed a firestorm when it introduced the new ...

While Land Rover has a logo—the name-on-green emblem, connected by zoomy lines that remind us of the tow hooks one needs when it breaks down—Range Rover does not and has not since the first Rangie was ...

Apple CEO Tim Cook and football player Odell Beckham Jr. might not be your typical source of fashion news, but last week, their outfits were the center of an internet debate. It started when they both ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (AP) — They’re the biggest of ...