Given the confusion surrounding the announcement, Alphabet's visual identity plays a vital role helping people understand the differences between the two companies. Whereas Google’s goofy logo ...

Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet. There’s not a clear branding or verbal link to Google or to the other entities.

We first got a glimpse of it in the Alphabet logo. The last time Google updated its logo was in 2013, when it dropped the shadowing for a flatter look. This sans-serif design is the biggest visual ...

SAN FRANCISCO (AP) — Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

SAN FRANCISCO (AP) - Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features ...