These logos represent big thinking, not simple thinking. “The more simple things are, the easier it is for you to like it. Your brain says, ‘This makes sense so it’s good!'” ...

The not-so-simple, 9 ... The firm certainly nailed the simple objective. Prospects of the logo/graphic/"visual identity system" being successful look a bit more complicated.

In my case, my logo is both simple and self-explanatory: It is an all-black trio of wine bottles, the silhouettes of which stand above the name of my business.

That one simple fix would go a long away. And the Clippers are not alone. There are several pro sports team that could dramatically improve their logos with one small change.

With its characteristic slickness, Squarespace has teamed up with the Noun Project to give small businesses a tool to make their own logo. And it's good for designers too. Brands That Matter Final ...

Admittedly, slanting letters have become a bit dated, and simple-is-beautiful is a design favorite right now. Neither a lack of slanting nor simplicity means a logo has to be boring, though, and ...

This new logo is both simple and powerful; it says Pacers, 50 and Indiana, all in unembellished and recognizable fashion. Todd Radom Crafted for fans since 1886. Company ...

Tennessee's $46,000 Logo Is So Simple It Can't Be Trademarked. At least for now, the state of Tennessee can't trademark its controversial new logo. June 22, 2015 • Caroline Cournoyer.

The logo is 10 years old, so it was time for a change, said Carmen Young, Whiteland’s director of administration. “Our old logo was a little over 10 years old and it was very complicated. It ...