The new logo will be places on more than 88,000 vehicles, 257 large aircraft, 1,700 facilities worldwide and more than 70,000 drop-off and retail outlets, UPS said.

ATLANTA, Ga. — UPS yesterday unveiled a “new look” that includes the first redesign in more than 40 years of the company’s famous “shield” logo. UPS said the change reflects the significant broadening ...

United Parcel Service Inc. has dropped the package... from its 42-year-old logo. The Atlanta-based company (NYSE: UPS) has unveiled a "new look" that includes the first redesign in more than 40 ...

UPS Set to Unveil New Logo and Slogan. March 23, 2003. ... 257 airplanes and thousands of facilities will be redone to remove the bow-tied parcel that appears atop the shield.

ATLANTA (CBS.MW) -- UPS is untying the bow that has identified United Parcel Service trucks since 1961 and replacing it with a three-dimensional shield that it says reflects the depth of its ...

<TAB>To emphasize it does more than just deliver packages, United Parcel Service unveiled a new look yesterday that includes the first redesign of the company's logo in more than 40 years.<@SM ...

UPS this week unveiled a new look that includes the first redesign in more than 40 years of the company's "shield" logo.