In what commentators are calling the dawn of a new era, ‘agentic AI’ is set to revolutionise the world of marketing and ...

Chapter 1 of Digital Shift Q1 2025 explores the latest developments in the rapidly evolving field of generative AI.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

Digital Shift Q1 2025 explores the latest developments in generative AI, the dawn of agentic marketing and the expansion of ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter four of four in the Q1 2025 edition of Digital Shift. View all chapters.

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to ...

At the Capability Leaders Forum, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of genAI to ...

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...