NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI's ad biz may face challenges; and in-chat shopping isn't ...

From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Omnicom unveils the latest version of its ID and analytics tool; there's a new Google Search update in town; and Omnicom ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

Don't ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

The IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling.

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

NBCU’s early embrace of ad tech – led by Chief Product Officer Ryan McConville – set the stage for a pandemic-fueled digital ...